Gage Roads Brewing Co to become new naming rights sponsor

Local brewing company Gage Roads Brewing Co has secured another contract with the State Government through a new three-year deal to become the naming rights sponsor of HBF Park’s iconic Shed, now known as the Single Fin Shed.

The new deal will see Gage Roads Brewing Co venture into venue sponsorship for the first time and stamp their name on the iconic Perth fan infrastructure. 

VenuesWest CEO David Etherton said he was thrilled to have Gage Roads Brewing Co as the naming rights partner of the Shed.

“This is the perfect fit for ‘The Shed’ given we already have a successful and long standing partnership with Gage Roads Brewing Co through their supply of local beer at both HBP Park and Optus Stadium.

We are committed to supporting local businesses such as Gage Roads Brewing Co, whose business supports the local economy and local jobs in a range of industries,” said Mr Etherton.

Gage Roads have experienced significant success after being announced as the exclusive supplier of local beer at both Optus Stadium and HBF Park. They currently supply a range of popular beer and cider options including their signature ALBY Crisp, Single Fin Summer Ale, Atomic Pale Ale, Hello Sunshine Cider and Matso's Ginger Beer.

The Palmyra-based company is a true Western Australian small business success story, going from local start-up to one of the country's biggest independent brewers.

They are also the biggest buyer of Wheatbelt-grown malted barley, ensuring WA farmers are able to reap the benefits from the company's commitment to using quality, locally produced ingredients in its products.

Gage Roads directly employs many Western Australians, and also provides spin-off benefits to a range of other industries, including local manufacturing, hospitality and logistics suppliers.